Heritage ... ...  and urban identity / pride ...  is more than history ...  needs community participation  and involvement ...  leads to well-being / human security ...  is critical to job creation  and poverty alleviation ...  helps preserve intangible local cultures ...  strongly influences sustainability goals  through localization, contextualization  and customization.

Heritage Conservation ... through localization, contextualization, and customization A good heritage conservation strategy needs to be localized, contextualized and customized in order for it to succeed and deliver on its goals. 8/8

H eritage Conservation through localization, contextualization, and customization - A good heritage conservation strategy needs to be localized, contextualized and customized in order for it to succeed and deliver on its goals. The elements of a good strategy A typical heritage conservation strategy will take into consideration a number of elements, including: understanding the value and need of preserving and conserving local heritage assets for the local community. placing an appropriate balance between the cultural, natural, historical and other heritage assets, both tangible and intangible. defining the role and purpose of heritage conservation, including issues related to governance, education and awareness, finance, technology and related aspects. building local stakeholder's partnerships to identify and act on roles and responsibilities of each stakeholder identifying the risks, challenges, or barriers facing heritage conservation. opportunities or actions to strengthen heritage conservation for different stakeholders, and its monitoring and evaluation. Ultimately, it will be the strategy's localization, contextualization and customization that will ensure its short and long term success in preserving the local heritage. Heritage localization "Localizing" heritage action refers to the scale of the action. A good heritage conservation strategy will have to ensure that the scale of the action is local and micro in nature, and is - first and foremost - relevant to, and benefits, the local community. It will be small local actions that will cumulatively enable the conservation of heritage assets in the longer term. Heritage contextualization "Contextualizing" heritage action refers to the situation of the action. A good heritage conservation strategy will have to ensure that the situation of the local area where the intended action is to take place, is well understood, and is - first and foremost - relevant to, and benefits, the local community. If poverty and low-income households predominate in the locality, then the strategy will have to focus on job creation and income generation as an integral part of the strategy. Heritage customization "Customizing" heritage action refers to the need for action. A good heritage conservation strategy will have to ensure that the need for action is understood, and is - first and foremost - relevant to, and benefits, the local community. Understanding this need, and the priority/value placed on heritage by the local community, will be useful to foster their deeper participation and partnership in heritage action.

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