Info-Idea: 18
A Dissemination Package - When attempting to 'sell' a message, an organization or an idea, what are the issues to be kept in mind? (a) Message: What is the message that is being disseminated? In what format has it been presented? Is it appropriate to the user or level of dissemination? (b) Medium: What medium is being used to disseminate the message? What means of online and offline events, publications or other means, are being identified as the medium of dissemination? (c) Material: Through what media or format is the information being packaged and disseminated (both print and electronic)? (d) Target: Who are the intended target audience for the message? Is the information being provided useful for them? How are the target being identified? Are they individuals or organizations? Is the message appropriately being modified for the purpose? (e) Activity: When should the dissemination actually take place? Where? This is critical in ensuring that the intended target receives the information.
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